In response to an increasingly competitive marketplace, Gorton’s partnered with Lien Design to introduce a new package label design for a seafood product that is quick and easy—and that also alludes to a delicious, slowly cooked meal that’s been made at home. With their new branding – made up of a sharper logo, new packaging layout design, and bold and appetizing photography – Gorton’s relaunched product left their competitors in the dust. (This packaging design done in cooperation with Wencel Hess.)